Callaway has introduced its Superhot Bold golf ball designed to give long distance with great spin and control.
Aimed at golfers of all levels, the Superhot Bold delivers ball speed thanks to a large, High Energy Core that generates a fast ball speed and long distance with every club.
Proven Superhot aerodynamics, using the HEX 332 dimple pattern, promotes low drag and optimal lift for a strong flight, keeping the ball in the air longer for more distance.
The ball is also designed for increased spin and control around the green with a 3-piece construction and a soft cover.
Of course one thing that makes the Superhot Bold stand out is its striking matte finish, available in yellow, red or orange and this bright look is something Callaway thinks is becoming more popular.
Dr. Alan Hocknell, Senior Vice President of Research and Development, Callaway Golf, said:
As we have seen since launching the Chrome Soft Truvis� Golf Balls in 2016 there has been a noticeable influx of coloured balls on the golf course.
With the launch of the new Superhot Bold Golf Ball we are able to provide a technologically advanced ball that delivers on performance while meeting the growing demand for colour.
Callaway Superhot Bold golf balls will be available in boxes of 15 from he 16th February.
