Ladies European Tour star Charley Hull has given the thumbs up to the headline shoe in the FootJoy 2016 women’s collection, the spikeless emPower.
This years range represents FootJoy’s largest ever investment in the women’s shoes sector with seven models covering a wide array of styles and colours.
The shoes fit into three clear families FootJoy has identified to meet demand across the whole spectrum of female golfers. Fun is represented by the emPower and enJoy shoes, Function is made up of the emBody, eMerge and D.N.A with the ‘Fashion’ category covered by the Tailored and Casual Collections.
Mike Foley, FootJoy’s Director for Footwear Marketing, says the shoes have a clear focus:
When we speak with female players during our market research visits, the two most important shoe attributes they request are, almost unanimously, comfort and style.
FootJoy emPower Golf Shoe The emPower satisfies this combination of comfort and style for the women golfer demanding the highest level of performance.
Using the FootJoy women’s Power Last the emPower has a rounded athletic toe character with a generous fit across the forefoot and a slightly narrow heel.
Comfort is enhanced with the use of a new soft underfoot EveryStep foam that combines with a massaging footbed to provide comfort throughout the round.
Performance comes from the FootJoy MaxGrip traciton pod on the outsole that give superior grip for a stable swing regardless of course terrain or weather conditions and the shoe comes with a one-year limited waterproof warranty.
The emPower’s distinctive styling is provided by the colour-splashed BreathEasy sports mesh that not only looks good but delivers premium breathability to keep the foot cool throughout the round.
The shoe is available in five colour schemes, Lime Green/Light Blue, Red/Pink, Black/Charcoal, Grey/Pink and finally a Navy/Plum shoe that features the Boa closure system.
FootJoy enJoy Golf Shoe
The enJoy is another spikeless shoe designed for play in the warmer summer months. A soft, lightweight EVA midsole and outsole combine with an athletic breathable mesh upper to keep the foot cool. The enJoy is machine washable and available in two contrasting colour options of Aqua/Lime and Grey/Papaya.
FootJoy emBody Golf Shoe
The emBody is a spiked shoe incorporating a Fast Twist cleat system as well as rubber traction points on its high-performance outsole. Designed to make women golfers look and feel good on the course it uses a plush NappaLuxe Leather on the upper and comes in a choice of White/Black (Boa), Black, White/Navy (with Velcro), White; White/Taupe.
FootJoy eMerge Golf Shoe
Another shoe using a Full Grain Leather on the upper to provide a stylish appearance, the eMerge has a DuraMax Rubber outsole to give it long lasting durability with Pulsar SoftSpikes providing high performance grip. The eMerge comes in a choice of White/Blue, White/Purple and Black.
FootJoy Tailored Collection
Full grain leathers and a memory foam fit-bed for extra comfort sit behind the distinctive styling and out-of-the-box comfort of the Tailored Collection shoes. These shoes are spikeless and come with a one year waterproof guarantee in either Black/Graffiti print or White/Navy/Red.
