When Under Armour first signed Jordan Spieth to wear their shoes when he turned pro, I doubt many people around the world had heard of either the player or his footwear.
However now of course we know all about the player and with the arrival of the Under Armour Spieth One golf shoe we now have the chance to follow in his footsteps.
Just to emphasise the global nature of the game, Spieth took the new shoe on a promotional Global Tour in January 2017 to the Far East and the samples I was sent have the Japanese flags on the tongue as a result, but the regular shoes have lines that look a bit more traditional.
As for the styling of the shoe, I am not sure traditional is the word, which is unusual for Under Armour as their clothing is renowned for technical expertise in an understated style.
I do think they look better on your feet rather than off and on balance I like the colour scheme without being bowled over by it. Others have been less complimentary and likened it to a cut and shut job of two different shoes. I can see what they're saying but for some reason the darker pattern around the heel works well when you see them paired with trousers of any colour.
Whatever you think of the looks, the construction of the shoe is very modern, with the upper formed from single piece of waterproof and breathable material joined by a single seam at the rear.
Even the inner waterproof membrane is sealed to the upper and all this reduces the number of joins and stitching required which saves weight and makes the shoe more flexible as well as keeping your foot dry.
The upper is combined with a Dual Durometer sole that uses a softer TPU in the forefoot for comfort and a firmer material in the heel for stability and support.
Under Armour say it is low profile to keep your foot closer to the ground for more power, but when you have them on it seems more normal than low profile to me.
The base of the outsole looks pretty robust and like those found on most recent golf shoes crossing over from athletic shoe brands, particularly some of the recent Puma golf shoes.
Whilst it feels a little on the heavy side when you lift it from the box, when you have it on your foot it does not feel heavy at all, with the whole shoe feeling robust and middle of the road for weight.
The sole features what Under Armour call Rotational Resistant Traction spikes that are four red and black rounded spikes on each foot to complement the standard five Champ Zarma versions.
As we all know, Spieth tends to roll over his left foot through impact a lot and the RRT spikes are there to assist with resisting the rotation effect of that by the red semi-circular design engaging more with the turf.
It was quite hard to feel if that was helping or not, but it certainly did not affect the comfort or unfortunately see me start scoring like Jordan Spieth.
The spikes sit on top of a silver diamond pattern that gives a little when you push it hard and combined with the excellent support around the ankle area makes the Spieth One a very comfortable shoe to wear.
From above you can see that the forefoot of the shoe is slightly longer and thinner than your average golf shoe and there are a couple of stability 'pods' on each side at address which will aid the walking and swinging comfort by spreading the load more.
The laces similar to walking shoe versions and are a little on the thin side for comfort and have a propensity to come undone a little more than then is acceptable.
The removable insole is about average for depth and features a firmer black section around the edge of the heel and arch to provide extra support.
Rumour has it that the two broad black lines on the instep of each foot are some sort of alignment aid, or alien message from the future that you hear by walking backwards. They certainly do look interesting and if they provide some assistance for you then fine.
The liberal use of laser etching for the slits on the heel and forefoot and the JS logo in the inside over the foot arch help keep things cool as well as giving a distinctive look.
They say that most successful sports sponsorships should align the brand values with that of the brand representative and in that respect I think the Spieth One Shoe ideally represents its Under Armour ambassador.
It delivers a leading performance in a classy style that is not in your face, but which has its own character and delivers in a way that has you admiring and respecting it rather than whoopin' and hollerin'.