Follow along here as we keep you updated with all the gear on show at Augusta
Tornado cleats and TPU outsole adapt to all conditions
Winner of the 2019 Dubai Desert Classic
Vintage surf-inspired collection ready for warmer weather
Innovative lacing systems for popular spikeless golf shoes
Get a head start on your summer wardrobe with this collection
Fusion Yarn fabric is perfect for on and off course wear.
Waterproof mesh Ignites foam comfort in flexible shoe.
On-trend style and game changing performance.
Three models utilise tech that features 3-dimensional traction pods.
Stylish range for men & women headed by Ignite Pwrsport.
Inspired by fashion trends found outside the golf category.
Royal Birkdale inspired clothing and what the players will wear.
Popular shoes get innovative styles and new colours.
What Dustin, Jordan & co will be sporting at Augusta.
PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.
PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi.
In March 2010, PUMA signed an agreement to acquire 100 percent of the golf equipment brand Cobra Golf from Acushnet Company, the golf business of Fortune Brands, Inc. The merger leverages PUMA Golf's inventive footwear, apparel and accessories designs with Cobra Golf's advanced equipment, innovation and superior performance, positioning Cobra-Puma Golf as an inclusive company for golfers of all abilities, attitudes and styles.
The two brands will continue to be developed separately, while maximizing resources and collaborating on many areas, including operations, research, design and marketing. The Cobra-Puma Golf brand identity is the combination of the Cobra Golf and PUMA Golf logos.