Created Golfalot.com in 2000 to bring all the best advice, golf equipment reviews and the latest golf news in one place. First played age 4 and now holds a scratch handicap. Loves to write about golf equipment to entertain and inform (and still dreams of being a professional sportsman).
UK MD reveals Galvin's first three layer fabric & 2017 strategy.
Meet the ball industry expert who now sells premium tour balls direct.
We look over Jordan's shoe to see if it is the chosen One.
R&D head Bartels reveals why new Chrome Soft has X factor.
New dimple pattern and revised EGG core improve ball speed.
How do you design a shoe for Speith? We ask UA's Forsey.
Bob reveals why smart clubs are going to change the game.
Exclusive interview with the new boss with big shoes to fill.
Compact version of Spider putter brings forgiveness from Tour.
To sum it all up, it is forgiveness combined with feel and style.
Milled finish and wider range of grinds will appeal to better players.
Larger looking head delivers forgiving performance.
Srixon R&D head explains how to cook a Z-Star core.
Power Holes create dramatic look & add ball speed to forgiveness.
Micro Vortex crown gains ground for darker D300 driver.
The man in charge of the Triton & D300 drivers reveals the tech.
How does an amateur design their own driver? We ask Eric.
Five layer premium ball has the X factor to be a challenger.
Revised head shape gives better look with higher flight.
Improved dimple design creates more consistent flight.
We find out why the Pro V1 now spins less than Pro V1x.
Ping adds more bite to classy cavity back design.
Compact head goes back to black across wide loft range.
Performance without the premium - if you can find them.
Firmer Chrome Soft offers feel, performance for better players.
Ping has the number of forgiving irons for better players.
Better player features combine with forged feel for more precision.
White Hot Microhinge insert is the new way Odyssey rolls.
Driver choice is key to long-term equipment decision.
Unique Jailbreak structure stops energy escaping at impact.