TaylorMade's P790 has made a name for itself as one of the most popular iron models in golf over the last few years, and it has become the industry standard in the 'players distance' category.
The latest generation has just arrived, with each iron in the set featuring a unique structure and composition for optimal performance from every single club.
"P790 is a collision of art and engineering. The allure lies not only in the clean design and visual appeal, but also in the high-performance machine that lives within. It's the total package, an ideal blend of external elegance and internal power."
Matt Bovee, Director, Product Creation Irons
For the first time the P790 features FLTD CG, a design which positions the centre of gravity lowest in the long irons and progressively shifts higher throughout the set.
This precise mass distribution allows TaylorMade to enhance launch and forgiveness in the long irons, with improved control and more optimised spin in the shorter irons.
More and more companies are now using AI to assist with the development of their golf equipment and TaylorMade are no different. The internal structure of each iron is designed with AI-driven mass optimisation, ensuring that every gram of weight is strategically placed for the best possible result.
They say that the biggest visual difference that you'll see between the irons is the sound stabilisation bar, sitting above the tungsten weight framework in the 3-7 irons. Each bar is uniquely shape and positioned to minimise unwanted vibrations and create a premium forged feel.
The P790 is designed to have a larger sweet spot, ensuring consistent ball speeds and accuracy. There's also a larger face opening which provides more space for tungsten weights to be moved further towards the toe.
This combines with a thick-thin construction with additional mass savings, allowing for weight to be positioned to produce more consistency throughout the set.
Like the previous generation of P790, the new irons feature SpeedFoam Air, which is said to be 69 percent less dense than the original SpeedFoam. A forged 4140 high speed face creates a hollow body construction that keeps a premium feel.
The Thru-Slot Speed Pocket works with the unique constructions to make the sweet spot bigger while also keeping ball speeds up on strikes that are low on the face.
The new P790 are available from 1st September and priced at an RRP of £172 per iron - a total of £1204 for a 7-iron set. They are offered in 3-PW with the additional option of an AW.
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