Andrew Noyce
By Andrew Noyce

Titleist continue to push the envelope on wedge design with the introduction of the Vokey Design Spin Milled 7 wedges.

Titleist Vokey SM7 Wedges

With the latest development in Progressive Centre of Gravity (CG) design, first witnessed in the Vokey SM6 wedges, the Vokey SM7 is already the most played wedge on the PGA Tour.

Master Craftsman Bob Vokey:

One thing I know from working with tour players the last 20-plus years is that they won’t put a new wedge in play unless it’s better. Every time we come out with a new one, we have to prove it. I can’t tell you how many times over the last couple years players asked me and Aaron (Vokey Tour Rep, Aaron Dill) how we were going to make something better than SM6. Based on how quickly guys are switching to SM7, we know we’ve done it.

Titleist say the new SM7 wedges provide increased shot versatility, improved distance and trajectory control with more spin and expanded fitting options.

Titleist Vokey SM7 Wedges

Advanced testing of SM6 models showed an opportunity to enhance the CG locations within SM7. CAD design allowed the Vokey R&D team to push CG location even further – higher on the high lofts and lower on the low lofts – producing more consistent performance with noticeably better feel at impact.

To improve spin, up to 100rpm on average over the SM6, Vokey identified the opportunity for an additional Spin Milled cutting process for plated wedges (Tour Chrome and Brushed Steel) as compared to the raw offerings (Jet Black and Raw).

This new method improves upon Vokey’s industry-leading groove cutting tolerances, resulting in a more precise cut by finish and more spin in the plated wedges. All Vokey Design SM7 wedges then undergo a proprietary heat treatment, resulting in longer lasting spin through the life of the wedge.

Titleist Vokey SM7 Wedges

Correct fit is central to the Titleist philosophy through the bag and something Vokey is passionate about, believing a wedge fitting is the fastest way to a better short game.

The SM7 wedges are available in 6 grinds, allow golfers of all skill levels to be precisely fit for their swing type, shot making style and course conditions.

  • F Grind: Full sole designed primarily for full swings and square face shots. For that reason, F is the only grind available in the 46º-52º models. The 54°/56° F Grind is the most played sand wedge on the PGA Tour.

Titleist Vokey SM7 Wedges

  • S Grind: Design based on feedback from Steve Stricker, the S is best for square faced shots with a touch more versatility than the F Grind. Simple mechanics are best with this wedge.

Titleist Vokey SM7 Wedges

  • M Grind: Voke’s favourite, the M grind is designed for players that like to rotate the club face open and shut to manufacture shots around the green.

Titleist Vokey SM7 Wedges

  • New D Grind: The player’s high bounce wedge, the new D Grind offers high measured bounce with the crescent shape of the M Grind for shot making versatility.

Titleist Vokey SM7 Wedges

  • K Grind: The highest bounce wedge in the lineup, the K Grind is the ultimate bunker club and the most forgiving wedge in the lineup for all shots.

Titleist Vokey SM7 Wedges

  • L Grind: The L Grind features a narrow crescent shape allowing maximum green side versatility, but it is the least forgiving wedge in the lineup.

Titleist Vokey SM7 Wedges

SM7 wedges are available in three finishes (Tour Chrome, Brushed Steel and Jet Black). Tour Chrome retains its popular bright chrome finish. The darker Brushed Steel finish is richer and slightly more polished when compared to the Steel Grey offered in SM6, while maintaining a non-glare finish in the playing position.

Titleist Vokey SM7 Wedges

The raw Jet Black has been enhanced with black paint fill in the logos and graphics, inspired by requests received on from players on tour.

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Titleist Vokey SM7 Wedge - Product Details

UK Launch09 March 2018
UK Launch RRP£150
USA Launch09 March 2018
USA Launch RRP$149
European Launch09 March 2018
European Launch RRP€165
Handicap Range
Low
High
GolferMens, Women
Hand AvailabilityLeft, Right
Left Handed Lofts46°, 48°, 50°, 52°, 54°, 56°, 58°, 60°, 62°
Right Handed Lofts46°, 48°, 50°, 52°, 54°, 56°, 58°, 60°, 62°
ManufactureCast
MaterialSteel
FinishChrome, Black Nickel
Lie64°
Swing WeightD5
Shaft NameTrue Temper Dynamic Gold S200
Shaft TypesSteel
Shaft FlexWedge
Shaft Weight130g
GripGolf Pride Tour Velvet White
Manufacturer's WebsiteTitleist Website

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