Sometimes you need to make a statement. To say something that represents what you are all about and showcase the best that you can do.
By releasing the Icon Black, an extension of the FJ Icon range, FootJoy has done just that with a shoe they believe represents their position as leaders in research, development and precision engineering.
Russell Lawes, FJ Marketing Manager, explains the thinking behind developing the Icon Black:
Everyone at FootJoy is very excited to unveil ICON Black and we have no doubt that they will strike a chord with the aspirational player seeking premium quality in their next footwear purchase.
Our R&D team has worked incredibly hard to deliver an outstanding package of features and benefits in this shoe, which exemplifies our position as the overwhelming #1 Shoe in Golf across the globe.”
With the Icon Black, FootJoy has taken luxury to new levels as well as incorporating new technologies and design features that will appeal to golfers looking in the ultimate in golf shoes.
50% of FootJoy's Tour Staff currently choose the Icon and their feedback has been taken on board in creating a shoe fit for golf's biggest occasions. The Icon Black is aimed firmly at aspirational players who focus on premium quality.
As you would expect from a shoe aimed at the top of the market, the materials used are of the highest quality. The premium leather upper is made from the finest calfskin to give the shoe a luxurious finish and feel as well as providing excellent waterproof protection.
This is extended to the insole which is fully leather-lined and a new last has been created to provide the ultimate in shoe comfort and fit with additional cushioning around important areas of the foot.
The outsole of the Icon Black provides some of the striking design touches that help the shoe stand out. A stacked leather feature in the heel together with genuine leather inserts give the TPU and PU structure a flash of style as well as helping to enhance traction.
Grip is further enhanced by the incorporation of a new fast-twist cleat system thanks to the use of Golf Pulsar cleat from SoftSpikes that makes changing your spikes easier than ever. The 16-component design of these cleats reacts specifically to the forces exerted by the golf swing to offer a high level of stability.
At the luxury end of the market it is often the little touches that elevate the product and to that end FootJoy has added an aesthetic heel accessory, comfortable cork fit-beds and metal lace aglets to the Icon Black.
The Icon Black comes in two styles with a T-Toe Dress design available in Black/Black Patent and Tan/Cappuccino Patent and the Split Toe Saddle will be available in White/Ivory and White/Black.
Following the launch of Icon Black, the original FJ Icon golf shoe will now only be available through the FootJoy MyJoy customisation program.