FootJoy 2014 DNA Shoe In Pieces

In early 2014, FootJoy are launching a new golf shoe and they have already given Golfalot a full preview and details of the research and technology behind it.

As much as we would love to share our photos and thoughts on the new product, our lips are sealed until we can reveal our review after the official launch in January. However, in an interesting teaser campaign FootJoy are going to be sending us various clues about the new shoe.

So over the next month, this page will be updated each time we hear or receive a new piece of the puzzle.

4) Xtra-Thick FitBed

Emphasising the importance of cushioning and comfort, FootJoy sent us this FitBed. To make it they used the cushioning usually found in the midsole (between the upper and outsole) and moved it below your feet. FootJoy's new FTF or Fine Tuned Foam provides both the stability and comfort of the piece. See the unboxing.

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  4) Xtra-Thick FitBed

  Emphasising the importance of cushioning and comfort, FootJoy sent us this FitBed. To make it they used the cushioning usually found in the midsole (between the upper and outsole) and moved it below your feet. FootJoy's new FTF or Fine Tuned Foam provides both the stability and comfort of the piece. See the unboxing.
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  3) NitroThin Outsole

  Our third piece is the new NitroThin TPU Outsole. FootJoy have been working on thin, lightweight, flexible design for years. New materials and new methods of construction helped build the sole that features 9 replaceable and an OptiFlex design. See the unboxing.
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  2) SnugFit Tongue

  Designed with a number of different materials and densities, the SnugFit Tongue is designed to conform to the shape of the top of your foot providing a better fit, as well as increased comfort and protection. See the unboxing.
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  1) 3D Foam Collar

  Our first package arrived and revealed the 3D FoamCollar that will be featured inside the heel of the new shoe. The heel portion of a golf shoe can often cause the most discomfort, this piece will address that area by providing a well-cushioned padding that moulds to the shape of your heel/ankle. See the unboxing.