When we spoke to founder Bob Bettinardi he explained the hi-tech CNC milling technology that is at the core of Bettinardi Golf's putter philosophy.
This continues into the 2018 with 12 premium putters across four distinct series all hand-crafted from a single piece of high-quality milled carbon steel, including a distinctive new look for the popular BB Series, which has been part of the Bettinardi line-up since 1999.
Sam Bettinardi, Vice President of Sales & Marketing explains:
We’re extremely excited with the range for this season, as we have even more innovative technology mixed with the best face-milling technology in the game.
We have increased the Bettinardi Tour presence across the PGA, European and LPGA Tours and used the feedback from many elite players to refine a range that offers a putter to suit every golfer.
Bettinardi Golf BB Series Putters
The most noticeable update for 2018 comes in the BB series that sees four new BB models finished in a durable "stealth" Matte Black offset by an eye-catching electric yellow fill for the Bettinardi branding and deep-etched Lamkin corded grip.
The putters all feature the new Super-Fly Face milling giving a responsive feel at impact for players looking for a consistent speed and feel.
The classic BB1 heel-toe weighted blade has a new soft Carbon Steel head complementing the indented that flows into the steel shaft and this year has been joined by a new blade option in the BB29.
This features a larger offset to encourage a more advanced hand position at address and through the stroke. Its neck is ridge-milled with the head featuring square-shaped bumpers on the heel and toe and a rounded topline to frame the ball at address.
Another newcomer is the BB39 half-moon mallet made with soft Carbon Steel, that provides higher perimeter weighting for a greater MOI. This, together with the deeper profile of the putter,makes the head less likely to twist and turn at impact.
The last putter in the 2018 BB series line up is the BB56 that features a raised centre of gravity (CG). Moving CG up the face promotes a quicker end over end roll off the putter face and feels more solid at impact. Weighing 350g, the head is made from 6061 Aluminium and 303 Stainless Steel.
All BB Series putters come in 33”- 35”length options. The BB1 and BB29 features 70° Lie and 3° loft with a 1/2 toe hang; the BB39 comes in 70° lie, 3° loft and 1/8 toe hang; and the BB56 includes 70° lie, 2° loft and 1/8 toe hang.
Bettinardi Golf iNOVAi 5.0 Putter
The Bettinardi iNOVAi 5.0 continues in the footsteps of its predecessor, the iNOVAi 3.0, with detailed craftsmanship connecting the 303 Stainless Steel piece in the rear of the putter, to the 6061 Military Grade Aluminium, creating a full circle offering more resistance to twisting and turning.
Featuring the patented F.I.T (Feel Impact Technology) Face that eliminates the need for an insert the high MOI mallet gives a soft feel at impact with a topline alignment aid and two lines on the brushed Stainless Steel.
The iNOVAi 5.0 is available right-handed in standard and centre-shafted options with a 70° lie, 2° loft and 1/8 toe hang, and comes with a black and red deep-etched Lamkin corded grip in standard or jumbo size.
Bettinardi Golf Studio Stock Series and Queen B Putters
Launched last year the Studio Stock Series and Queen B putters continue into 2018.
Played by Matt Kuchar the Studio Stock putters (SS3, SS8 and SS28) are made from Soft Carbon Steel with a Mercury Grey finish with all three models incorporating Bettinardi's F.I.T Face milling.
The Queen B showcases the Bettinardi Micro Honeycomb Face milling, allowing for a muted, yet crisp feel at impact for players looking for constant speed and feel. The QB8 and QB9 also eature swarming bees milled onto the Satin Silver Sole, with the look finished by a white and gold Lamkin grip.
Bettinardi Golf H2 303 SS Wedges
It's not just on the putting surface that the patented Honeycomb face-milling can help your short game. This year Bettinardi has also introduced the H2 303 Stainless Steel wedge with face milling between each groove to create more friction between club and ball, providing a tighter spin in both wet and dry conditions to keep the ball under control.
With a versatile C-Groove sole grind the H2 303 SS is ideal for playing all manner of shots around the green or from the sand.
The H2 303 Stainless Steel wedge is available is six loft options (50° – 60°), 64° lie and a variation of three bounce (8°, 10° or 12°) and comes with a KBS Hi-Rev Tour shaft comes as standard along with the Lamkin Crossline Cord grip with an RRP of £139.