Titleist think its updated Velocity golf balls will grab your attention for both their incredible distance and the new high-visibility colour options.
The 2018 Velocity has been re-engineered with a softer high-speed core and Titleist's fastest cover blend making it extremely low spin and fast off the tee for longer distance.
Michael Mahoney, Vice President, Titleist Golf Ball Marketing explains:
Everything we do with Velocity is to generate speed and distance. When we spoke to Velocity golfers at the beginning of
the development process, they told us they wanted even more distance, especially off the tee. Our R&D team responded with new core technology and the fastest cover of any Titleist golf ball on the market to give them that added advantage.
The original Velocity ball has undergone a number of changes to meet these challenges.
A softer, high speed LSX core produces a fast initial velocity with extremely low spin that translates into long distance on all full swing shots. This works in conjunction with a faster NaZ+ cover on the ball that also helps to generate and maintain faster ball speeds off the club face.
This speed is converted to maximum distance thanks to the spherically-tiled 328 tetrahedral dimple design that optimises the balls aerodynamic performance, producing a high flight and long carry, meaning shots go further but also land more softly on the green.
The 2018 Titleist Velocity is offered in four colour options including three high-visibility colours, meeting a demand that Michael Fish, Titleist Golf Ball Product Manager, believes will continue to grow:
We’ve seen an increasing preference among golfers in general to play products that they truly identify with and colour is
a big part of that. We’re confident these new colour options combined with the improved performance of Velocity will only make the game more enjoyable for these golfers.
Players will have the choice of standard White, VISI-White, Velocity Orange and Velocity Pink. VISI-White also features an orange sidestamp and will be available in double-digit play numbers
(00, 22, 77, 99) which were selected based on their popularity among members of Team Titleist.