R&D head Bartels reveals why new Chrome Soft has X factor.
Callaway and Haney team up for easy to play wedge.
43 different shoe styles offers something for everybody.
XR tech in a more compact head with thinner top line.
35 compression makes it Callaway's softest golf ball.
SVP of R&D gives us the QT on the Epic Jailbreak technology.
Compact DMD combines laser and GPS technology.
Exo-Cage allows weight position to boost speed & forgiveness.
Triaxial Carbon crown increases MOI for more forgiveness.
Sound Chamber pairs with Metal-X face for ultimate sound & feel.
What happens on Tour, stays on the greens. Or does it?
Performance forged Apex irons in new satin black finish.
Putters pay homage to Carlsbad as Mecca of putter design.
41 different style & colour combos for every taste & playing style.
CG and face balance reduce torque for consistent stroke.
New Carbon Triax crown drops CG below neutral axis.
Dave Bartels talks dual core & how it combats soft ball trade-offs.
55 compression 3 piece ball for longer and straighter shots.
Alan Hocknell XR 16, Chrome Soft 2016 & White Hot RX.
Aerospace giants come on board to help redesign SpeedStep crown.
Dark finish and slimmer looks offer Steelhead XR alternative.
Firmer Chrome Soft offers feel, performance for better players.
Better player features combine with forged feel for more precision.
White Hot Microhinge insert is the new way Odyssey rolls.
Unique Jailbreak structure stops energy escaping at impact.
Triaxial carbon crown saves weight in another great Callaway fairway.
Finally, a laser with built in GPS to give you best of both worlds.
Triaxial carbon crown and shorter shaft increase forgiveness.
Classic iron name returns with S2H2 and fastest Face Cup.
Mid-sized hybrid brings forgiveness from any lies.
Toe Up keeps face squarer for longer in compact putter head.
Banish the chipping blues with quality counter-balanced chipper.
Bold alignment lines make it easy to square the face at address.
Dual layer insert & oval mesh combines better roll with soft feel
Chrome Soft returns with new core & more spin around the green.
Oversized XR hybrid delivers big performance from all lies.
In 1981 an American called Ely Callaway sold his vineyard for $14 million making a $9 million profit. Having excelled in the military and in business Ely could have settled into a comfortable retirement.
Instead he bought a stake in a small club maker. Callaway Hickory Sticks USA would go on to become one the biggest equipment manufacturers in the world.
Although a wealthy man, Ely Callaway understood that hard work would be the only to make his business work and he was prepared to do anything to help the firm grow – on occasion turning his Cadillac into an unlikely delivery van.
By the mid 1980's Callaway had employed Richard C Helmstetter as chief club designer and with ranges like Callaway Edge and Callaway Persimmon the quality and attention to detail bestowed on every Callaway driver and Callaway iron was filtering through the golfing world.
Callaway IronsIn 1988, when the company relaunched as Callaway Golf, sales had reached $4.8 million. By 1989 with both the S2H2 Callaway irons and the S2H2 Callaway driver on sale the company had broken the $10 million sales barrier for the first time. In 1990, with Callaway drivers the number one choice on the senior’s tour, that sales figure had doubled again.
In 1991 Callaway launched the iconic Big Bertha driver. That year it carried Mark Brooks to two PGA Tour wins and by the end of 1992 it had become the number one driver on the LPGA Tour and the Champion’s Tour.
By the end of 1994 Callaway’s impact had grown even more with sales bursting past the $250 million dollar mark and Callaway drivers now the number one choice of PGA professionals. The same year also saw the launch of Big Bertha Callaway fairway woods and the Big Bertha Callaway irons allowing all golfers the chance to enjoy the forgiveness of the Big Bertha throughout their bag. By 1995, with Callaway professional Annika Sorenstam capturing her first major, Callaway drivers had become the number one choice on every major tour in the world.
By 1996 Callaway had become the world’s largest manufacturer of golf clubs and the range covered everything from Callaway drivers to Callaway wedges and Callaway putters.
By the end of century Ely Callaway’s vision of being the biggest and the best was fully realised with Callaway’s annual sales now dwarfing their nearest competitors. In the new millennium Callaway signed Arnold Palmer and Arnie’s remaining appearances in tournaments around the world would seem him delight his fans with a bag full of Callaway clubs.
Callaway PuttersCallaway had also purchased Odyssey putters and they continued to grow their market share and the launch of the Two Ball putter was to completely revolutionise the way manufacturers approached putter design. At the same time the launch of Callaway golf balls was also impacting on that notoriously competitive market.
The quite incredible impact that Callaway had made in such a short period of time is best illustrated by the company's position of dominance: By 2003 Callaway drivers, Callaway irons and Callaway putters were the number one choice of world golf - as they had been for the previous seven years.
Ely Callaway died in 2001 but today the company remains infused and enthused by the dedication and commitment he brought to the company he created.