Andrew Noyce
By Andrew Noyce

Ribbed golf grips are nothing new. A small ridge running the length of the grip is a popular option to remind players where their hands and fingers should be on the grip.

As adjustable clubs became more popular, however, manufacturers trended towards round grips so when players altered shaft alignment via the hosel the alignment of the grip was not affected.

Despite this, the advantages of a rib mean 1 in every 3 PGA Tour players currently use a grip with a reminder rib and this is where Golf Pride's new Align technology golf grips come in.

Golf Pride Align Technology Golf Grips

Jonathan Neal, Global Marketing Manager for Golf Pride Grips:

PGA Tour players uniformly provided us feedback that they want it to be more pronounced. That insight led us to develop Align Technology to assist the best players in the world and amateurs alike to feel alignment and to square the clubface.

Unlike traditional ribbed grips, Golf Pride's Align Technology features a dedicated raised ridge that is 50% firmer and extends down the back of the grip for consistent hand placement allowing the golfer to feel alignment.

Golf Pride Align Technology Golf Grips

Integrated into the popular Golf Pride MCC traditional taper profile and MCC Plus4's larger lower hand profile grips, the Align has a dedicated raised ridge on the back of the grip. When installed on a shaft, the red ridge rises and extends down the back of the grip, locking the hands in place every time. This gives a heightened club face awareness throughout the swing promoting a square club face both at address and impact.

Golf Pride Align Technology Golf Grips

The Align ridge has a distinctive micro-diamond pattern that adds texture whilst carved flex channels separate it from the grip body to maximise elevation lift and lock the grip into the fingers.

Golf Pride Align Technology Golf Grips

The raised ridge is made from a 50% firmer durometer than the surrounding grip area to amplify its pronounced feel and is fully conforming with the rules of golf.

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Golf Pride MCC Align Grip - Product Details

Launch UKMay 2017
Launch USAFebruary 2017
Handicap Range
Low
High
GolferMens, Women, Senior
Manufacturer's WebsiteGolf Pride Website

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