The brainchild of putter designer Guerin Rife, Evnroll, has launched three new models for 2017.
Based on technology dubbed 'The Sweetest Face in Golf' thanks to the better roll the milled grooves create, the line up now includes the ER3 Wing Blade, ER7 Full Mallet and ER8 Tour Mallet.
The new clubs join the four original head designs in the Evnroll line for 2017, from the classic style of the heel-and-toe ER1 and ER2 blades, to the ER5 Hatchback mallet and the ER6 iRoll full mallet which will now be offered with a classic black finish.
The new ER3 Wing Blade Blade features a dramatic flare to the heel and toe that gives its head a distinctive “wing” shape. This positions mass away from the centre to increase MOI and stability.
The ER7 Full Mallet features three prominent centre sightlines surrounded by a symmetrical distribution of weight that flows gracefully back from the heel and toe. These connect to the centre alignment section by way of three milled parallel steps that give the entire putter a sense of motion toward the target.
The ER8 Tour Mallet is then a slightly more compact heel-and-toe weighted mallet with a solitary white sightline on top, boasting the same Silver Satin finish as the first models in the Evnroll range.
All three new models - CNC-milled from a block of 303 stainless steel and hand-finished in Carlsbad, California - feature the full array of performance-enhancing technologies found on all Evnroll putters.
The precise face milling on each Evnroll putter imparts progressively more energy transfer on off-centre hits to roll the ball a consistent distance with every stroke.
Each design also includes new LineAlign technology, which features two small, unpainted dots on the topline 1/8 inch either side of the centre cavity sightline. Aligning the ball in front of the toe-side dot on right-to-left putts and in front of the heel-side dot on left-to-right putts will help keep the ball travelling on the high side of the target line as 90% of breaking putts are missed below the hole.
The three new Evnroll putter models are available in 33”, 34” and 35” lengths with the ER3 offered at an MSRP of £275 while the ER6, ER7 and ER8 at £300.