SpeedFoam Technology implemented in driving iron.
Tour technology, soft feel & speed for all players.
Putters feature PureRoll insert and 'Tour Red' finish.
Tomo explains the tech behind TaylorMade's most forgiving iron.
Design improvements increase comfort and stability.
Tomo gives us the inside track on the latest P700 better player irons.
Royal Birkdale inspired clothing and what the players will wear.
TM VP of Tour lifts lid on how you sign player like Rory to your brand.
Augusta themed golf bags and headcovers for 1st Major.
What Dustin, Jordan & co will be sporting at Augusta.
3 bounce options suit all swings and conditions.
Purist performance in a modern Tour inspired design.
Driver choice is key to long-term equipment decision.
Latest Power franchise shoe uses Boa L6 closure.
TM designer explains why 5-layers delivers more distance.
Fascinating insight into creation of 2017 M1 M2 irons.
The man who makes the metals reacts to Tiger & Rory using M2.
If you like to see red on the greens, TP will avoid putting blues.
TaylorMade get full marks for latest Project (a) performance.
Softer version of (a) brings matte colour and control to soft sector.
Low bounce, multi-grind wedge to get you up and out of trouble.
Twist Face & Y-Track deliver driver that packs punch.
Forgiveness increases as high MOI meets the Twist Face.
Improved weight track creates more playable hot fairway.
M4 fairway has speed and forgiveness in its Speed Pocket.
Face and sole slots flex off stiffer compact head with better feel.
TM's distance iron is back with strengthened chassis for more speed.
Sleeker head with larger weight offers forgiveness both ways.
Better sounding hybrid can lift you out of trouble.
Classic blade brings style and feel for elite shot shapers.
High launch game improvement irons offer full array of TM tech.
SpeedFoam goes to the head of the P790 hollow irons.
TaylorMade golf equipment first appeared in 1979 when the company, founded by Gary Adams, launched the TaylorMade Metalwood. The club marked a massive step forward for driver and fairway wood technology and it wasn’t long before the world was sitting up and taking notice. In 1984 the Metalwood helped Lee Trevino to win his second US PGA title, the last of his six majors.
Gary Adams was a keen golfer who enthusiastically tried to improve the performance of his golf clubs. In the 1970’s he discovered that the new two-piece golf ball travelled further and straighter when a metal wood was used. From that discovery TaylorMade was born.
With Trevino’s victory – and a string of other victories in the mid 1980’s as professionals discovered the advantages of TaylorMade drivers – the company began to grow in the public consciousness.
The company diversified into other golf products and grew to become the second largest manufacturer of golf equipment in the United States. TaylorMade irons and TaylorMade putters, sold under the Rossa putter brand, soon joined TaylorMade drivers and TaylorMade fairway woods on both the professional tours and the bestselling lists. TaylorMade golf balls and TaylorMade golf bags were also becoming increasingly common on the fairways of the world.
In the 1980’s TaylorMade had been acquired by the French company Salomon S.A, a move which increased the global reach of TaylorMade golf equipment. Towards the new millennium TaylorMade’s corporate horizons were expanded once again in billion dollar takeover by the sports equipment giant Adidas.