What Dustin, Jordan & co will be sporting at Augusta.
McIlroy's new show uses Articulated Integrated Traction sole
New system helps propel golfer correctly through swing.
Rory debuts golf version of iconic Nike shoe design at Players.
Lunar Force 1 G takes form from Nike's iconic Air Force 1.
Classic blade uses RZN & doubles up on grooves.
2016 range features Flyknit Chukka shoes, polos and tights.
Flightsuit dimples & new Speedlock RZN core bring performance & feel.
Improved head construction makes the ball Fly faster into the Blue.
Rory's input works in adjustable upgrade to previous model.
Redesigned composite head & adjustable FlightPod gives options.
Woods tech comes to 2 oversized Vapor irons for more forgiveness.
Vapor Fly range includes 3 drivers, 2 irons, a fairway & a hybrid.
More compact hybrid will appeal to better players who like blue.
Rory's influence walks the talk in modern golf athlete shoe.
Designed with Rory to offer even more stability for athletic swings.
Adjustable counter-balanced weight in grip sets up perfectly.
Innovative sliding counterweighting allows precision for all strokes.
Stretch fabric combines with Poly Filled padding to keep core warm.
Extreme waterproof golf boot gives support in all conditions.
It may have taken Nike some time to get into the golf market but there is little doubt now that the swoosh has arrived and is here to stay. It is, of course, Nike’s good fortune that the dominant player of the era endorses their products but despite Tiger Wood’s marketing profile, Nike Golf has made an incredible impact in a relatively short space of time.
We need only look back a decade or so to see Nike as, essentially, a complete novice in the golfing world. It’s true that this was a novice with the incredible power and experience of Nike’s global domination of the sportswear market behind it but us golfer’s are a fairly loyal bunch and the kind of market penetration that Nike demands was always going to be difficult to achieve.
A large part of that Nike's success is down to Tiger Woods, another in a line of athletes like Michael Jordan who have become synonymous with a range of Nike equipment. It is hardly a surprise to learn that Nike has honoured Tiger by calling a building at their headquarters after him.
Tiger signed for Nike in 1996 and now exclusively wears Nike golf apparel and uses a Nike driver, Nike fairway woods, Nike irons and Nike wedges and has even used a Nike putter in a major.
In January 2013, Nike made a splash, signing world No.1 Rory McIlroy to a multi-year deal. Along with a host of other top, young signings, McIlroy's contact meant he would be wearing a swoosh on his clubs, shoes, apparel, ball and hat.
When Nike began to compete in the sportswear market one of its unique selling points was that it democratised sports by allowing everyone to access the very best equipment. This company creed has extended to Nike Golf where their clubs appeal to the mass market of aspiring club golfers rather than elite who make up such a slight, if vocal, slice of the market.
Many of those who criticise Nike’s golfing output would seem to disregard the most salient fact: In 2001 Nike did not make golf clubs, but by 2008 the number one golfer in the world used a Nike driver, Nike fairway woods, Nike irons, Nike wedges and Nike golf balls. As well as multiple major winners, the victorious 2008 American Ryder Cup team wore items of golf clothing manufactured exclusively for the event by Nike. Whilst Nike withdrew from the hardware market at the end of 2016, they continue to make golf shoes and apparel.
With more and more players, from the world number one to the junior golfer who has only just taken up the game, choosing Nike golf clothes, Nike golf clubs and Nike golf balls, it is clear that the swoosh is going to have a massive impact on the Royal and Ancient game for quite some time to come.