New forging process gives adipower shoes extra stability
What would make your golf jacket a Go-To choice?
Design improvements increase comfort and stability.
Royal Birkdale inspired clothing and what the players will wear.
More Boost and wider fit are wired to go with BOA.
What Dustin, Jordan & co will be sporting at Augusta.
Latest Power franchise shoe uses Boa L6 closure.
Gear that keeps you warm without impacting your game.
Primeknit tech adds breathability & lightweight performance.
See what Jordan, Rory, Jason & co will be sporting at Augusta.
Tour360 style & performance with Boost comfort for all sizes of golfers.
Boost foam and new 360Wrap saddle added to Tour360 range.
Limited edition shoes to celebrate The Open in Scotland.
Asym Energy Boost is on the front foot for comfort & performance.
Tour360 X Boa and Climacool added to 2015 shoe range.
Asym Energy Boost supports each foots needs during the swing.
Superb comfort & grip from sole featuring Boost & Gripmore.
Adipower Boost shoes use foam for unprecedented comfort.
Adidas AW2014 range offers weather beating performance.
The grip on grass is as tight as Kaymer's on US Open
One of the world's largest and most recognisable brands Adidas began life in Germany in 1948, founded by the sports shoe designer Adolf Dassler.
Since then Adidas has become a global company associated with high levels of performance from sports people and athletes in a range of fields.
The company's serious entry into the world of golf took almost fifty years but since the late 1990's, and with the acquisition of TaylorMade, Adidas has become a major player in the golf equipment industry.
Already renowned for the quality of its sports wear Adidas has made a smooth transition into the highly competitive world of golf shoes and golf clothing. Products such as Climaproof Adidas golf outerwear and the Tour 360 Adidas golf shoes have won fans and a large market share.
Trading on their exisiting brand awareness, and aided by young stars like Sergio Garcia, Justin Rose, Natalie Gulbis and Paula Creamer, Adidas have been able to bring a freshness that has not always been apparent in a golfing market that had, previously, placed a lot of faith in tradition.
The Adidas approach of allowing TaylorMade to concentrate on producing golf clubs and equipment has allowed the company to focus on what it does well: Producing high quality shoes, clothes and Adidas golf bags that players can feel comfortable with.